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Tracy Kosbau
Vice President of Marketing and Public Relations

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Wisconsin DMV Debuts New Driver License/ID Cards This Fall
Retailers benefit by enhanced security

The Wisconsin Department of Transportation’s Division of Motor Vehicles (DMV) will begin issuing new driver licenses and identification (ID) cards this fall. These new cards will be the most secure in the United States. An innovative polycarbonate card with laser-engraved black and white photo are the most prominent features designed to curb fraud and identity theft. 

“Advances in technology have enabled WisDOT to offer a new card for identification that makes it the most secure in North America,” said Ann Perry, director of Bureau of Driver Services. “WisDOT is pleased to work with Wisconsin retailers and law enforcement to introduce these new cards and create tools to help their employees spot fraud.”

In addition to the black and white laser-engraved photo, retailers will note these additional security features:

  • The card feels slightly stiffer and makes a unique sound when dropped on a hard surface.
  • A raised signature, date of birth (DOB), expiration date, DL/ID number, U21 until date can easily be felt and hard to copy.
  • UV ink highlights intricate Wisconsin artwork on front.
  • U21 is prominently displayed in red ink and printed in a vertical format.
  • Endorsements for commercial driving, including hazmat certification, are clearly noted.

Two other versions of Wisconsin driver licenses and ID cards are currently in circulation. Some are set to expire in 2020 and those issued between March 2012 and October 2015 are set to expire in 2023.

Implementation of the new cards will begin in late September with complete integration throughout Wisconsin expected to be completed by November 1, 2015. The process for customers is the same. After visiting a DMV Service Center and presenting necessary documents, customers will receive a receipt which includes an image of the actual card and is valid until they receive their new card in the mail. This receipt is a valid form of state-issued photo identification and is valid until 45 days after issuance.

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Wisconsin Restaurant Association • 2801 Fish Hatchery Rd. • Madison, WI 53713 • Tel: 608.270.9950 • Toll Free: 800.589.3211 • FAX: 608.270.9960