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Marketing Options

We offer valuable options to support your goals and supplement your existing marketing plan. From customized sponsorships to FREE marketing perks included with exhibit space, you have multiple choices to equip you to effectively expand your business. Click on the individual marketing benefit link to view details or scroll down to view your options and get started!

Marketing Benefit Option Included with Exhibit Space Add-On Beyond the Expo
Customer Admission Passes –
Take charge and distribute Expo passes to your best customers.
X X  
New & Featured Products Showcase –
Submit products of your choice to be featured before the Expo begins!
Customized VIP Invite –
Invite your data base prospects to attend the Expo at a special rate.
Sponsorships –
Be seen as a thriving supporter in the industry.
Digital Artwork –
Use our “See us here!” logos in your pre-show communications.
WR Magazine Ad –
Place your advertisement in a premier industry publication.
  X X
Show Program Ad –
Promote your presence or giveaway at the Expo!
Post Show eNewsletter –
Stand out from the competition after the show.
Media Planner –
Solutions to your more exclusive options.
  X X
Buyer Matching Program –
We’ll send you a list of pre-registered attendees based on product interest.
WRA Mailing List –
Market to Wisconsin Restaurant Association members.


Reach all corners of the foodservice industry with the following marketing tool options. We offer a variety of selections in digital, print and face-to-face mediums all contributing to big rewards. Target thousands of culinary executives ready to do business.

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Customer Admission Passes –
Wednesday Only Included

Receive complimentary one day Expo passes intended for your top prospects or customers. You’ll receive (30) passes for every 100 sq. ft. of exhibit space. And for only $5 each, you can purchase unlimited additional passes providing admission for all three days of the Expo. Questions about passes? Contact Ryan Pettersen

Order Customer Admission Passes

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NEW & Featured Product Showcase – Included

FREE campaign shows off your products or services on social media leading up to the Expo. New products are also called out on the show floor with a new products booth identifier. Your new and featured products and services are also featured online with your virtual trade show listing. Contact Amy Nitschke

Submit Products & Learn More



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Customized VIP Invite – Included

FREE customized email invitation branded with your company info. It’s a ready to go HTML email offering your contacts 50% off registration to see you at the Expo. Contact Amy Nitschke with any questions.

Request a VIP Evite

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Start reaping the benefits of increased visibility with your audience. Contact Dawn Faris to create your unique opportunity!

Digital Artwork - Included
FREE electronic artwork for cross-promotion of your partnership with the Expo. Use these logos in email signatures, websites, mailers and more.

Expo Logo Date Box
Expo See Us Here Horiz banner
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Magazine Ad
Wisconsin Restaurateur (WR) is a quarterly publication targeting foodservice professionals and key decision makers in the Wisconsin market. The first quarter issue is sent to nearly 12,000 foodservice licensees around the state, including members and non-members of the Wisconsin Restaurant Association. Bonus! This issue is also distributed at the Expo.

Learn More on WR Magazine Ads

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Program & Exhibit Directory Ad
Show program advertising creates additional exposure to a captive audience. Stand out in a resource buyers refer to all year round. Space is limited. Questions? Contact Ryan Pettersen

Reserve Program Ad Space

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Post-Show eNewsletter

Promote a product or a special offer in our post-Expo eNewsletter. Sent to Expo attendees, a great opportunity to position your company to be top of mind after the show.

Reserve eNewsletter Listing

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Media Planner Options

Get in front of both WRA members and non-members with an array of digital, face-to-face and print selections to choose from.

Download the Planner

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Buyer Matching Program – Included

2-3 weeks before the show, you’ll automatically receive a FREE list of pre-qualified attendees seeking your type of product or service. You can use this for your individual pre-show mailings, plus attendees will receive your info, too!
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WRA Mailing List

Purchase the Wisconsin Restaurant Association membership mailing list at a discounted rate.

Learn more: WRA Mailing List

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  WRA logo   Produced by:
Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
608.270.9960 FAX
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